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Annual Report 1996 - 1997
Corporate Communications Division
Functions
The Corporate Communications Division consists of the Public Affairs Department and the Translation Department. The Division's primary functions are to develop policy and procedures in matters relating to public affairs, publications and information and to assist the SFC in maintaining effective relations with the media, stakeholders, and overseas organisations. In performing these functions, the Division:
- acts as spokesperson for the SFC and channel of communication between the SFC, the public and the media;
- advises the SFC on public and media relations and responds to media enquiries;
- maintains liaison with SFC stakeholders, including the Legislative Council, Government, the Exchanges, listed companies, intermediaries, and industry organisations;
- develops and organises seminar programs for registered intermediaries and other market practitioners;
- evaluates conferences and other speaking platforms for SFC participation to promote Hong Kong as a financial centre and to publicise the work of the SFC;
- produces publications for market practitioners and the investing public; provides translation services to the SFC; and
- manages this, the SFC's Web site.
During the year, the Public Affairs Department:
- organised a high-level conference in Beijing in May 1996 entitled "Hong Kong: Towards a New Financial Era", in cooperation with the Stock Exchange of Hong Kong, Hong Kong Monetary Authority and Hong Kong Futures Exchange.
- worked with the Investor Education unit to promote the SFC's Investor Education programme, including a new series of public service television commercials on the theme "Invest Wisely".
- developed and launched an SFC Web site on the Internet, in cooperation with the Chinese University of Hong Kong and the SFC's Information Resources Department.
- issued 173 press releases, 168 securities disclosure announcements, and 6 consultation papers; conducted 75 individual media interviews and 8 press conferences and media briefings.
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