Corporate social responsibility (CSR) is as much about giving as taking. For CSR to be meaningful, we try to make every initiative a win-win situation whereby benefits are obtained for both our organisation and the community in which we operate. In the process, we also aim to set a good example for our stakeholders in the business community.
We adopt a CSR policy and practices that:
Chaired by the Chief Financial Officer & Senior Director of Corporate Affairs, the CSR Committee reports directly to the Executive Committee (ExCo) and oversees our CSR strategy and practices. Staffed by representatives from various units, the committee is mandated to:
The committee features three working groups to cater broadly to the needs of the community, the environment and our own people. These are: the Commission Volunteers Group, the Green Working Group and the Wellness Group.
During the year, we worked extensively with external CSR bodies to promote community engagement, environmental protection and staff wellness. Firstly, we integrated relevant initiatives promulgated by external CSR bodies into our policies and practice. Secondly, we partnered with community services organisations to extend the reach and to widen the scope of our volunteer work. More specifically, we:
1Community Business is a membership-based non-profit organisation whose mission is to lead, inspire and support businesses in Hong Kong to improve continually their positive impact on people and the community.
We continued to deploy information technology to help reduce paper consumption both within the organisation and externally with stakeholders. Programmes that are environment-friendly include the Data Management System, the electronic Financial Return System (e-FRR) and the SFC Online Portal. With the e-FRR system, it is estimated that over 1,160,000 pieces of paper have been saved since its implementation in November 2008. The Online Portal launched in September 2009 also has saved over 250,000 pieces of paper in terms of annual returns and notifications.
During the year, we launched the Case Management System to enhance process efficiency as well as reduce the use of paper. By allowing online review of investigation cases, it is estimated that we can save around 40,000 pieces of paper per year.
Some of our regulatory policies also have contributed to protecting the environment. For example, starting February 2011, companies seeking to list shares or debentures are allowed to distribute paper application forms without being accompanied by printed prospectuses, as long as the prospectus information is available on line.
Other ongoing efforts became our standard green practices; they include default duplex printing, zoning of office lighting, and reminders to staff to turn off their computers before leaving.
Activities organised include:
|Paper recycled (pcs)||4,865,000||5,062,200||-3.9%|
Through organising community service events, we aim to promote volunteerism and encourage staff to experience the joy of helping those in need. Last year, we adopted for the first time a cross-service approach that allowed us to reach out to more than one community group in a single activity.
We continued with our programme of “donation in lieu of corporate gift,” making nominal donations to charitable causes in the name of guest speakers. Last year, the donations went to the Tung Wah Group of Hospitals where past beneficiaries include Operation Smile, Singapore International School Foundation Ltd and St John’s Cathedral.
During the year, our staff participated in a blood donation drive, Skip Lunch Day 2012, and the Community Chest Dress Casual Day 2011. At last year’s Dress Casual Day, our donation was up 50% from the year before.
For the sixth consecutive year, we were named by the Hong Kong Council of Social Services as a “Caring Organisation” for our contribution to various welfare programmes and for our participation in community service.
People are our greatest asset. Hence, we are committed to maintaining the wellbeing of our staff. During the year, we launched a number of wellness initiatives to cater for both their physical and mental wellness and to foster a healthy lifestyle. These activities were well received, recording full enrolment usually within a few days of notification to staff by e-mail.
|Fruity days (Jul and Oct 2011, Jan and Mar 2012)||To encourage consumption of healthy food by offering free fruits to staff every quarter.||3,075 pieces of fruits were distributed.|
|Qigong presentation (Jul 2011)||To understand how qigong can help heal and strengthen the body.||50 colleagues learned the basic idea of the Five Elements Palms.|
|In-office vaccination (Nov 2011)||To protect staff from influenza ahead of the arrival of its peak season.||89 colleagues received the shots free of charge.|
|Sleep hygiene workshop (Nov 2011)||To help staff overcome stress and improve sleep quality.||50 colleagues attended to learn about the factors that affect sleep quality.|
|Massage days (Mar 2012)||To provide practical relief of staff’s physical stress on the neck and shoulders.||100 colleagues received a total of 50 hours of massage by professional therapists.|
|Health talk (Mar 2012)||To help staff reduce the chance of having neck and back pains.||40 colleagues attended the talk delivered by a registered physiotherapist on neck and back care.|
|April-June 2011||July-September 2011||October-December 2011||January-March 2012|
|Staff participating in volunteer activities1||291||116||150%|
|Total volunteer hours2||3963||583||-32%|
For the coming year, our CSR working groups will be planning activities based on specific themes, namely, that of being a giver, living green and exercising for a healthier living. Since we formalised our CSR efforts, we have noticed an uptrend in volunteers and participation. Last year, the number of staff who participated in volunteer activities was up 150% from the previous year. To sustain the momentum, we will continue to review our initiatives and take into account our colleagues’ feedback and ideas to further raise awareness and participation level.
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